“Under-the-hood of Cobalt websites things got real scary“. None of the content on Cobalt sites is getting properly indexed, and that spells disaster for search rank performance.
There are 2 component of an HMTL document (a web page), the Head and the Body. The end of the body ( </body> ) signals search engines (spiders) to stop reading the web page. Cobalt’s underlying CMS system inserts Body Tags in all the user editable fields. “This will disrupt any spidering” which will cause most content on the page to be rendered useless and result in “a whole bucket of woe”. Webmaster World
Because car dealer websites tend to have very little content on them anyway, there isn’t much to index. That means SEOs must add the content to the page. But because the spider is likely to stop at the first Body Tag, that’s real bad news for you SEOs that are editing your Cobalt dealer website expecting to get some improvement in search results. You are wasting your time.
I contacted Cobalt about this Body Tag problem, not wanting to write such a harsh report about a bug that seemed could be fixed momentarily. A conversation with James Fabin, Sr. Product Marketing Manager, and Jeff Lu Sr. Product Manager SEO at The Cobalt Group assured me that they are acutely aware of the issue and hope to have the problem resolved shortly. I will write another post when it is.
Read the full SEO Analysis Report of Cobalt
