How DealerComp Evaluates Web Sites

Why do we chose to evaluate franchise dealer sites only?

Non-franchise web sites tend to be SEO diffuse.  That means they are not optimized for any one product.  This means the keyword selection is often so broad that its almost impossible to make the site perform well in the SERPs.

What about intangibles?

DealerComp is not yet able to compile the very important intangible attributes of the Vendor-Dealer relationship.  Customer Service and Customer Support are extraordinarily important aspects of maintaining your Internet presence.  Perhaps at some point in the future as resources allow, DealerComp may be able to compile such information.