Glossary of Automotive SEO Terms

Black Hat SEO

Black Hat SEO is a term used to describe what search engines consider deceptive marketing techniques.  The opposite of Black Hat SEO is Best Practices.

Blacklisted

A site can be permanently removed from a search engines index, usually as a results of violating the search engines policies through Black Hat SEO techniques.

Hyper-Local SEO

A term describing SEO that is very dependent on location.  This is in contradiction to the original working philosophy of the Internet (WWW), which is global in scope. Automobile dealers are location based and marketing online becomes a “hyper-local” endeavor.

Link Farm

A web site designed and run specifically to provide links to other web sites in an overt attempt to increase the page rank of the receiving web site.

Off-Site SEO

Anything that is done to effect the search engine rank of your website, but it not actually done on your website is “off-site”.  Links (back) to your website are placed on other websites to increase search rank – is Off-site SEO.

On-Site SEO

Improvements to your website intended to increase your search rank are “On-site SEO.

SEO Best Practices

The opposite of Black Hat SEO.  As in all industries there are understood methods for doing things professionally.  Professionals often don’t designate every service as a best practice.  But it is understood there are things that are unethical or against the rules – Black Hat SEO.

Vendor Saturation

DealerComp first coined this term to express a situation unique to automotive dealers.  A concentration of websites by the same vendor in a geographic area inhibits search competitiveness.  Good SEO is very important in such instances where good on-site and off-site SEO will be the only differentiator.

If you don’t find what you are looking for here.  Here is a more comprehensive Glossary of SEO Terms.