Dealer.com has websites spread so broadly across the country its hard not to find one in every group we review. But therein lies the real problem with Dealer.com websites. As a dealer, you don’t want to look the same as your nearest competitor.
DealerComp has chosen to call this Vendor Saturation, to define instances where one website vendor provides (almost) all websites to competing dealers in a PMA. This problem is unique to the Automotive SEO industry. I cannot think of another industry that has such a narrow group of website vendors, combined with a hyper-local online marketing need. Good news for Automotive SEO professionals – if you are good. In-house SEO is the only way such a dealer can out-rank the competition.
While this review of Dealer.com websites does not paint a beautiful picture of the product on pure technicalities, these are good solid websites. Noteworthy is that Dealer.com made significant improvements to their URL formation in the last year that allows their websites to outperform older website designs. Go directly to the Dealer.com SEO report.
Another way to put it would be, these are very good websites for the dealer who has no need to be highly competitive online (i.e. you are the only dealer within 25 miles). If you are a new dealership, these are good beginner websites – just be careful not to get locked into a long-term contract. If you have not got the resources to spare for SEO, Dealer.com websites are setup with very basic SEO templates that are adequate. And of course, if you don’t care about online marketing.
For the SEO savvy, Dealer.com websites hinder good automotive SEO. Placing Webmaster Tags and Google Analytics code is pulling teeth. 
Because Dealer.com sells SEO and PPC services, they retard the dealer who would take those services in-house. If you are a dealer that wants to be #1 in a competitive PMA, a Dealer.com website is not your best choice.
Read the detailed SEO report for Dealer.com.
