From the category archives:

Automotive SEO

Still Using Urchin?

Google stopped supporting Urchin in 2007 simply warning that it may not report accurately. Decommissioning Urchin means it will stop working altogether, but no deadline exists and Google had said it will be sure to warn when it does. With Google introducing a third generation of tracking methods, Asynchronous Tracking, it seems to me that using Urchin is not the way to impress your SEO peers

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Cobalt Resolves Body Tag Issue

Cobalt resolves Body Tag issue for better automotive SEO capability

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Linkfarming on the Rise in Automotive Internet Marketing

Linkfarming is on the rise in Automotive SEO. Are you part of a link farm? Dealers take care where you are linked and with whom you are linked. Many dealers may not be aware that they could be at risk of loosing Internet leads as a results of keeping bad company.

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You Think You Have a Search Optimized Website

There is always something hyped – like an elixir that will cure all that ails you. I don’t know how much dealers are paying (in addition to the cost of a car dealer website) for so-called SEO from their website vendor, but its probably too much.

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