All DealerComp SEO research begins with a control group located in the local area of a vendor-supplied example web site. Herb Chambers Toyota of Boston is the seed web site for BZ Results SEO analysis report. DealerComp takes a snap-shot of the local competition using a robot that analyzes keyword rank on Google, Yahoo, Bing, Ask and AOL.
Keyword rank is not the best way to analyze web site SEO. It is useful to spot anomalies. You can skip directly to the detailed SEO analysis of BZ Results here.
This score is derived from approximately 30 Make/Model/Local keywords rank weighted by search engine significance. Weighting means that because Google handles approximately 70% of search traffic, the dealer’s keyword rank on Google carries 70% weight in this report.
| Web Site Vendor | Dealer | Dealership Web Site |
| TK Carsites | Atlantic Toyota Scion | www.atlantictoyota.com |
| Liquid Motors | Toyota of Danvers | www.toyotaofdanvers.com |
| Reynolds | Lexington Toyota | www.lexingtontoyota.com |
| GSMarketing | Toyota of Watertown | toyotaofwatertown.com |
| Izmo Cars | Expressway Toyota | www.expresswaymotors.com |
| GSMarketing | Prime Toyota of Boston | primetoyotacars.com |
| BZ Results | Herb Chambers Toyota | www.herbchambers.com/ou/boston-toyota |
| New Perspectives | Wellesley Toyota | www.koautogroup.com/toyotascion/new-toyota-scion-dealership.asp |
| Dealer.com | Woburn Toyota | www.woburntoyota.com |
Precise keyword selection is a bit more difficult in the Boston area than most PMAs because it has several local keyword choices. I invite locals to submit better local keywords than we may have been able to ascertain (Boston) from afar.
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