Vendor Reviews

This ongoing automotive marketing research is presented in an attempt to fairly evaluate car dealer websites and the vendors available to dealers.  That primarily means a focus on the architecture behind good automotive website design.  This painstaking review of car dealer websites attempts to bring automotive internet marketing insight that you will not get anywhere else.

Please note that this is work in perpetual progress.  Before you comment about missing data, realize that I pursue this research knowing that there will be an observer effect which will cause vendors and dealers to change their infrastructure and SEO methods as it becomes clear that improvements can-should-must be made.   The observer effect refers to changes that the act of observation may cause on the phenomenon being observed.

I want your feedback.  Please comment on research you would like to see.  For explanations of the research, see SEO Analysis Methods and the footnotes of the posts/pages.