Vendor Reviews

Online marketing is vague and intangible to all but those fully engaged in doing it.  For the buyer of these products and services, too much is left to hearsay, and that is why there is so much noise in the business.  A filter is required.

DealerComp automotive search engine optimization reporting is presented in an attempt to fairly evaluate car dealer websites in plain English.

The primarily focus is on the architecture behind good automotive website design. If you don’t have state-of-the-art website design, all other online marketing dollars are partially wasted.  Why compromise when the best products tend to be less expensive.  Yes, in automotive search marketing the best usually costs less.

This painstaking review of car dealer websites attempts to bring automotive SEO insight that you will not get anywhere else.

Please note that this is work in perpetual progress.  Before you comment about missing or old data, realize that I pursue this research knowing that there will be an observer effect, which means my research will cause vendors to change according to the critique.  The observer effect refers to changes that the act of observation causes on the phenomenon being observed. This, the Heisenberg Principal, can cause an infinite loop, which I am unable to manage and remain a productive business person.  With that in mind, your feedback is encouraged.

Please do not rely on my research alone.  You as the potential buyer of services reviewed here must do your own due-diligence as well.