About Dealercomp

Dealercomp was established to help dealers and vendors answer questions about Automotive Internet Marketing Assets that often go unquestioned or unanswered.  Internet Marketing is not a simple business.  It cannot be done well using cookie-cutter methods.  Where should dealers go for guidance?

DealerComp evaluates online assets from the ground-up. In order to be competitive online, the centerpiece of your Internet marketing effort is your website.  It must be built for search engines first.  SEO is not something you “bolt-on” later.  Unfortunately, many website vendors serving automobile dealers have pre-Google websites (and other infrastructure) that inhibits the best in-house SEO practices. DealerComp provides competitive analysis of that infrastructure.

Dealers, your dealership will have to live with the consequences of choices you make concerning your Search Marketing Assets; your website, your PPC campaigns, even your domain name – the list is extensive.  Don’t leave these issues go unaudited.  Be careful not to base your decisions on hearsay.  These choices will have a significant effect on your bottom line.

DealerComp.com is operated by Troy Hartenstine, founder of AutoBaron, the first price comparison search engine for automobiles. AutoBaron was the first engine to power Froogle with automobile inventory (now GoogelBase).  Seven years experience building and operating search engines translates into a penetrating understanding of search engines, search engine marketing and the mechanisms that affect your Internet assets and online presence.